The couple is looking to mimic Beyonce's surprise launch earlier this year with another release with no promotion at all

Oct 8, 2014 07:51 GMT  ·  By

In a “if it ain't broke, don't fix it” attitude, Beyonce and Jay Z are said to be working on a secret collaboration album that is going to be dropped on the unsuspecting public as stealthily as Beyonce's last self-entitled album that broke all previous records.

The tip comes from an insider who confirmed it to Page Six. The source claims that Beyonce and Jay Z have already begun working on the album and that they plan to release it sometime this year, or next year at the latest.

The couple wants to mimic the success of Beyonce's last secret album release

The insider also claims that the musical couple hopes to repeat the success of Beyonce's eponymous album that dropped last December and was praised not only for its good music, but also for the zero promotion campaign policy it had.

The controversial move to release an album without any promotion whatsoever but that ended up being such a success is now said to be the focus of a study being taught at the Harvard business school. How's that for business savvy?

Apart from the music, the album is said to be released together with a couple of clips and even a movie

The couple is said to have been working in secret, and along with the music, they also plan to release several clips and even a movie. This move was hinted by the trailer to their latest tour, “On the Run,” which had cinematic quality and which fans went crazy over. In fact, they liked it so much, that they demanded the couple start work on a movie together right away.

Presently, the Bey and Jay are taking some time out in their careers, after the successful completion of the “One the Run” tour. The couple was spotted sightseeing in Paris last week, and even checking out some properties for sale in Paris' posh Champ Elysee district.

It seems the couple is interested in purchasing a home in the city if lights, which they confessed had a special meaning to them because “we got engaged here and this is where baby Blue was conceived.”

With all that on their plate, it's hard to imagine where the two might have found the time to be working on a new album, so more than likely the secret album in question is far from being done, which means that it won't be released this year after all.

If the rumors are true and the album is also going to contain videos and a movie, then you can expect it to come out in spring at the earliest, seeing as how both Beyonce and Jay Z have a hectic schedule to stick to.