Music phone with personality

Oct 12, 2007 09:52 GMT  ·  By

Samsung puts some bootylicious into its mobile phone lineup, with the release of the Beyonce Special Edition B'Phone. This is a modified version of the Samsung SGH-F300 handset that comes with a dual-sided design, with the look of an MP3 player on one side and that of a regular phone on the other.

The phone model was pretty special from the start, but now that it also features Beyonce's image and looks to feed on her popularity as well, it has even higher chances of being successful.

There are several elements that show just how special this limited edition is, after all. First of all, it needed a stage name and SGH-F300 didn't seem too flattering, so the producer renamed it as the B'Phone. The handset is crafted in sophisticated burgundy and gold colors and also comes complete with a preloaded special Beyonce-styled start-up screen.

Sounds like the most natural choice to make when trying to bring out a specific music phone from the huge number of many others. "The B'Phone offers an attractive and glamorous update to our music-centric lineup, along with content you can't find anywhere else on a mobile phone", said Peter Skarzynski, Senior Vice President at Samsung Telecommunications America.

The consumers for this device will be made up mostly by Beyonce fans. They will surely be happy to see that, on purchase, the carrier will also provide exclusive access to load premium video and music content onto their handsets, including exclusive Beyonce photo galleries and videos, as well as a childhood song from Beyonce at age 10.

The Beyonce Special Edition B'Phone will be available at Sprint and will also come with this carrier's special services, such as Sprint TV and Sprint Music Store. The B'Phone will be available in limited quantities starting November 4, at Sprint's website and in select Wal-Mart stores.