14 DAY TRIAL // The 2015 edition of Coachella was definitely the place to be if you happened to be a celebrity who had just been given an Apple Watch Edition, 2 full weeks before shipping of the cheaper versions started for regular mortals.
Beyonce made a brief appearance at the music festival on its second week, this Sunday, holding court with Nicki Minaj for David Guetta and Drake’s sets. To those regular mortals who attended the shows but did not get the chance to see her, she has this to say: check out my Apple Watch Edition that doesn’t even exist.
Beyonce and the mysterious gold link bracelet Watch
Queen Bee likes to keep her loyal legions of fans up to speed with some of the things going on in her life through her official website, where she posts photos from her vacations, her shows and her public appearances.
Because she is famous and rich enough to be able to fly under the radar if she wants it, which means she can successfully avoid the paparazzi, whenever she posts a new photo to her website, it’s usually dissected by the media and the fans alike.
The same happened to the latest batch, which was uploaded after her Coachella visit. It didn’t take long for the media to notice that she was sporting a new Apple Watch Edition, the one that retails for upwards of $10,000 (€10,000/£10,000), on her wrist.
However, Beyonce’s was different from, say, Katy Perry or Drake’s, both of whom boasted about their latest acquisition on social media: Beyonce’s had a gold link bracelet seen before just once, on the wrist of Chanel designer Karl Lagerfeld.
The Verge notes that Apple hasn’t included this Watch in any of the promo materials released so far, and neither can you find it online for pre-order / purchase.
Beyonce is Apple elite
So even if you could afford to pay this kind of money for it, you still wouldn’t be able to get it. This version of the Watch that Beyonce has simply doesn’t exist.
And you thought life couldn’t get any sweeter for the 1%!
“This ultra-luxurious Edition model is quietly being made available to the wealthiest of Apple's customers, but it's intentionally hidden from public view and Apple's promotional materials, perhaps to shield a price tag that could run into the tens and tens of thousands of dollars. Think of it as a secret menu - like ordering a quesarito from Chipotle,” The Verge says.
The most expensive version of the Watch Edition goes for $17,000 (€17,000/£17,000) and has a casing made of 18-carat rose gold and yellow gold, but this version on Beyonce’s wrist must have a solid gold bracelet as well. That would drive the price tag considerably higher.
This is how you can tell she is Apple royalty. Largerfeld too.
1st apple watch specially made for KarL !! Amazing !!! Thanks #apple !!!!!! @karllagerfeld A photo posted by Sebastien Jondeau (@bentoub) on Apr 15, 2015 at 9:55am PDT