Benetton Agrees to “Detox” Fashion

Following a campaign led by Greenpeace, the Benetton Group goes green

The Benetton Group has just made it public news that, in the aftermath of a rather aggressive campaign led by Greenpeace, it has agrees to help “detox” the fashion industry.

Benetton's decision comes shortly after Zara, Levi's and several other major brands and retailers decided to give into Greenpeace's demands that they immediately green up their working agenda by keeping a closer eye on their supply chains.

As Greenpeace explains, the current global fashion industry must he held accountable for the fact that whopping amounts of harmful chemical compounds get released into the environment on a yearly basis.

This is because some of the suppliers that major brands and retailers work with could not care less about safeguarding natural ecosystems.

Despite the fact that companies such as Zara, Levi's and Benetton do not purposely and directly contaminate water resources and soil, their buying from such suppliers makes them responsible for the destruction of numerous natural habitats.

“Here in Italy we are celebrating the latest Detox commitment, announced today by the Benetton Group, which owns brands such as Sisley, Playlife and most famously, the United Colors of Benetton,” reads Greenpeace's official website.

Furthermore, “It’s commitment to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020 comes hot on the heels of similar annoucements from Zara, Mango, Esprit and Levi's, who responded to waves of pressure from activists and consumers around the world calling for fashion without pollution.”

For the time being, Greenpeace is quite hopeful that companies such as Calvin Klein, GAP and G-Star will soon agree to make a similar commitment to the environment.

The organization also believes that, should more people agree to share its video for the “Detox Fashion” campaign, it will not be long until the global fashion industry turns from harming the environment towards being toxic-free.

“A toxic-free world is possible. Together we can help create it,” this green-oriented group said.

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