14 DAY TRIAL // BenQ Mobile, which was born when BenQ acquired Siemens' mobile division, became operational on October 1, as planned.
Siemens was forced to sell the cell phone division due to poor results, $1.5 million Euro a day in losses. After talks with several companies, among which Motorola, Samsung and Pantech, Siemens has succeeded to sell it to BenQ in June 2005.
Jerry Wang announced that the headquarters of the new company will be in Germany and that it will have offices in 30 countries. BenQ Mobile will have approximately 6,700 employees.
The phones produced by the new company will use both the Siemens brand and the BenQ Siemens one. According to the contract in June, BenQ has the right to sue the Siemens brand for another five years, but Wang said that the objective is to replace it with BenQ Siemens by 2007.
Practically, in the countries where BenQ is not known as a mobile phone producer, the Siemens brand will be kept.
The BenQ Siemens name will be kept until 2010; afterwards, it will be replaced entirely with the BenQ one.
Wang outlined that BenQ won't sell any of the facilities acquired from Siemens.
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