Provided by the Product Manager of the company

Jul 31, 2008 10:06 GMT  ·  By

Google has announced that it will provide users with the possibility of customizing their search results depending on three key factors: location, recent searches and web history. The three were also taken into account every time Google returned results to a query but, from now on, people will be given a greater opportunity of pre-designing the results they want to receive.

Google says that, in the next couple of days, the right upper-corner of the search page will display messages regarding the location of the users, on which the results of queries depend. "Customized for San Francisco Metro Area" is the prototype example Google offers to users to let them know what they should expect. The company also thought of the people that may be in a particular place at a given moment, but who want to be returned results to match another area.

"If you'd like Google to use a different location, you can sign into or create a Google Account and provide a city or street address. Your specific location will be used not only for customizing search results, but also to improve your experience in Google Maps and other Google products." explains Rachel Garb, Product Manager, on Google's official blog.

Recent searches are also used to display the most adequate results to queries. Google reassures users that their recent searches are erased from the history of the browser every time they close it, so that they don't have to worry about privacy issues.

Users that are signed in to Web History, a tool which has the same function of helping them get better search results, can choose to disable the service any time they want and then to enable it back. "And if there's a particular search that you'd rather not have personalized based on your Web History, you can also just temporarily sign out of your Google Account." explains Google's official.

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