14 DAY TRIAL // When applied by a skilled hand, makeup has the power to transform - and we have countless videos to prove it, one more surprising than the other. Makeup creates illusions, thus allowing whoever is wearing it to look their best when wearing it.
Nonetheless, that doesn’t make a naked face “ugly” or worse by comparison, as beauty vlogger Nikkie highlights in her latest video to go viral.
Though posted online almost one month ago, it’s just now that it’s being picked up by international media: the boost in attention has helped it top 12 million views.
No shame in wearing makeup or going without
You can see it below. It stars with Nikkie of NikkieTutorials with a naked face, stating the purpose of her latest video: makeup shaming has become a thing and she wants to make a stand against it.
“I’ve been noticing a lot lately that girls have been almost ashamed to say that they love makeup,” she says. “‘Cause nowadays, when you say you love makeup, you either do it because you want to look good for boys, you do it because you’re insecure, or you do it because you don’t love yourself.”
She proceeds to show that makeup can - and does - indeed create the illusion of a more beautiful, better defined face, with polished cheekbones, perfect eyes and a spotless complexion. All that is said about makeup is true, and she proves it by applying it only on one half of her face, while the other remains completely naked.
She goes full-on too, getting the dolled up look she would probably use for a night out on the town clubbing. This makes the contrast between the before and the after look all the more shocking.
A statement: makeup does not a woman make
However, what surprises in the most pleasant way about this isn’t the difference between the two looks, as Nikkie’s conclusion is: who said we have to choose between them?
“There are no rules for makeup, and makeup is there for days when you wanna look hella good,” she says. Makeup doesn’t address and shouldn’t hide insecurities by creating a false idea of the self, she continues.
Ideally, we should all feel confident enough to go without it and not expect to be treated any differently than when we have our “faces” on. Makeup is a treat, and this is how we should see it, not as something we have to do to be taken into account at work or wherever, she concludes.
