A new generation of mobile music devices has been announced by Beatnik. The company offers audio software solutions for mobile devices that make music, games and device interaction between users highly more accessible.

Beatnik Mobile Music Player will bring its users the possibility of browsing and purchasing new songs for immediate playback on the mobile phone. Moreover, the download time will be considerably reduced, as Beatnik Mobile Music Player uses an optimized standard file format. The advantage of this is that music files have a size that is up to ten times smaller than in normal cases.

Moreover, users have the possibility of trying the service and pre-listening the melody before downloading it. Moreover, DRM compliance comes through secure copyright and a forward lock revenue protection mechanism.

In the past, only highly evolved devices and 3G networks were capable of supporting full tracks over the air music download. This made the service highly unattractive for the potential users. Still, with the solution coming from Beatnik, "Network operators and music content aggregators can now for the first time realize the potential of the mobile music market by delivering to the mass market consumers most likely to purchase songs. Music remains the primary after market revenue opportunity, and Beatnik's new technologies allow this opportunity to be extended to the emerging ultra low cost handset markets in India, China, Latin America and Eastern Europe", says Jeremy Copp, Chief Sales Officer at Beatnik.

People at Beatnik consider that the mobile music market has shown high interest in downloading music. For this reason, many mobile phones try to comply with this need and manage to integrate a music player in the personal device of every mobile phone user.

Beatnik plans on settling agreements with the leading mobile phone manufacturers, including Nokia, Motorola, Sony Ericsson, Samsung and SAGEM. Beatnik Mobile Music Player will be delivered on all handsets capable of supporting it at best performances.