Share value for publisher Electronic Arts has slid more than six percent in trading as the review scores for their reboot of the Medal of Honor first person shooter were lower than expected from a variety of sources.
Before the game, which will compete with the upcoming
Call of Duty: Black Ops for the title of best sold shooter of the year, was launched the share value for Electronic Arts had been steadily rising as share holders saw positive signs in the pre order record that Medal of Honor established for its franchise earlier in the year.
At the moment Metacritic, the most well known review aggregator, says that the average score for Medal of Honor stands at 74, which is well below what Modern Warfare 2, which Infinity Ward and Activision launched last year.
Some analysts are suggesting that the decrease in share value is linked more to a desire from investors to mark some profit by selling shares now, at what they believe is a high point.
A statement coming from publisher
Electronic Arts says, “The game had the highest pre-orders in the 11-year history of the Medal of Honor franchise. This is an essentially big achievement considering Medal of Honor has been dormant for several years. This is the first year in rebooting the franchise.”
The company added, “Medal of Honor is part of a larger EA strategy to take share in the shooter category. This is a marathon not a sprint -– today’s Medal of Honor launch represents a step forward in that race.”
Before the launch date Medal of Honor was also affected by a controversy linked to the fact that players were able to choose to play as the Taliban in the multiplayer section, shooting and killing Coalition forces.
Electronic Arts made the decision to rename the enemy from Taliban to Opposing Force in multiplayer.
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