NaturalMotion, the company behind the euphoria engine, recently announced the release of a new free version of its highly acclaimed arcade football game for iPhone, Backbreaker. Sponsored by KFC and released in collaboration with 4INFO’s Butter Solutions, the mobile media company, the special edition of the game will be available for free only one month. The free update contains more content and additional functionality compared to the previous
Lite version of the game.
iPhone gamers that decide to take advantage promotional offer will have access to 10 specially selected waves and a range of community tools which were previously only available in the paid-for version of Backbreaker
Football. The new social features include Facebook integration, an email bragging system and dedicated leaderboards.
“
We are glad to be able to provide users with additional free content and functionality, thanks to our sponsorship relationship with 4INFO’s Butter Solutions and KFC”, said Torsten Reil, CEO of NaturalMotion. “
Brand sponsorships of successful iPhone apps offer incredible reach, creating new opportunities for content providers, brands, and audiences alike.”
The game also includes a special KFC-themed touchdown celebration, courtesy of the promotional campaign sponsor, which was animated by the developer's team. The celebration after eash successful waves is described as resulting in the player bursting into a signature
chicken dance and strutting around the end zone in triumph, which is not unusual at all. The chicken dance may also be a reference to the sponsor's main products, which are based on chicken meat.
If you had any doubts that the game will have success, then you should know that the developer company reported that in the first few days since launch, the
game has been downloaded by over half a million users, with tens of thousands of new downloads every day.
The special edition of Backbreaker Lite is available for download from the
App Store now.
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