Mobile Manager provides safety net for consumers who lose their phones

Feb 9, 2007 11:26 GMT  ·  By

Synchronica, an international provider of mobile synchronization and device management solutions, announced today a new back-up and restore solution to mobile operators and Application Service Providers (ASP) that will allow them to generate additional revenue streams from consumers. As a part of the device management suite Mobile Manager 2.5, this new module allows operators and ASPs to offer consumers a subscription-based mobile back-up and restore service that will seamlessly enable the return of lost data in the event of the device being lost or stolen.

Subscribers today often value the data residing on their phone - contact details, SMS messages and calendar entries - higher than the device itself, so a technology that ensures the return of lost data is becoming increasingly invaluable.

"Mobile operators are always looking for new revenue streams - OTA back- up and restore service may be the first mobile data application beyond SMS which will be successful in the mass-market," said Synchronica CEO Carsten Brinkschulte. "For many consumers, the mobile phone has become their main communication method and they often use only the phone's address book to store phone numbers. If they lose their phone, they lose contact to their social network. Think of our Mobile Manager Backup & Restore as an insurance policy for your personal data."

As well as providing a safety net for consumers who lose their phones, a back-up and restore service also makes upgrading to a new phone easier. Customers can use the back-up and restore facility to transfer their personal information over-the-air to their new phone.

The solution includes built-in connectors to carrier-grade Personal Information Management (PIM) systems such as Sun Java Enterprise System providing a web interface for end-users to view and edit their data. Alternatively, it can be integrated with existing address books and PIM systems using its flexible plug-in architecture.