BMW.de Got in Through the Backdoor and Google Kicked It Out Through the Front Door

Google has taken draconian measures against the Bavarian constructor BMW for using "unorthodox" measures to increase its ranking within the search engine.

Google found out that Bmw.de was using the so-called "backdoor pages", which contain only keywords. Such a page is only seen by Googlebot, the users being automatically redirected to another location when attempting to access the backdoor.

According to blog.outer-court.com, although BMW has removed the pages, the online giant still punished the guilty part, "bmw.de" or other keywords found at this address not returning any result.

Google's Matt Cutts explains the reason behind this decision. "That's a violation of our webmaster quality guidelines, specifically the principle of 'Don't deceive your users or present different content to search engines than you display to users.'

"It appears that at least some of the JavaScript-redirecting pages have already been removed from bmw.de, which is very encouraging, but given the number of pages that were doing JavaScript redirects, I expect that Google's webspam team will need a reinclusion request with details on who created the doorway pages", Matt Cutts added.

It seems that ricoh.de will soon suffer the same faith because of the same backdoor pages.