14 DAY TRIAL // 10TACLE Studios AG isn't quite ready to call it a day, as they've made one last announcement. Apparently, the developer will be delivering a game financed solely through advertising and sponsoring. That game is the freeware BMW M3 Challenge. Gamers will be revving their 420BHP Bavarian engines as soon as this month.
According to the official announcement, the game is an important part of the communications mix for the launch of the new BMW M3 Coup?, for the Munich-based automobile concern. The product is designed to quickly reach a large target group using a free-of-charge distribution system. More than that though, in addition to this project, 10TACLE is already negotiating with a world-renowned firm looking to commission a comprehensive game project as part of an upcoming marketing campaign.
Basically, the developer wants to start up work on the title as soon as they find someone who can provide a budget volume in the double-digit millions, before the end of this year. And since BMW is very interested in advertising their new product...
10TACLE Studios AG CEO Michele Pes: "For years we have been successfully positioning ourselves in a gigantic market of which others are just beginning to take notice. We want to build on that and continue to grow with the market in this area as well. I expect this segment to provide a sizable additional yield for the 10TACLE Group, a yield not yet taken into account in any planning. Others acquire and invest vast sums in doing so -- we let our strong products and first-line brand name partners do our persuading for us."
10TACLE has also announced today signing with Electronic Arts to bring Boulder Dash-Rocks! to the DS and PSP this holiday season, so as you can see, the developer is on a roll, signing agreements with nothing but the most renowned companies. Expect a big announcement from the developer soon. A budget volume in the double-digit millions means that the 10TACLE is literally "reaching" for the gold.