14 DAY TRIAL // In a strange move, BMW decided to enter the gadget market, and we’re not talking about mini cars or wrist watches. In this case, the famous car maker decided to market a new series of USB thumb drives that look like an original BMW car key.
We thought that the times where many ladies were impressed by a keychain with a famous car logo on it were gone.
BMW, on the other hand, seems to think there’s a real market for such gimmicks and has decided to offer original BMW USB flash drives.
There is only one model available which can store 8 GB of data on it.
Of course, as expected, BMW is charging a huge 300% price premium for its brand, as the new device is priced at $39 on the official website.
European buyers will have to pay €32 for BMW’s stick.