E-readers are even more readily available than before

Oct 4, 2011 14:21 GMT  ·  By

Amazon's Kindle may have gotten a lot of attention from the media recently, but Barnes & Noble is not about to fall too far behind, having also taken steps towards the further promotion of its existing products.

Amazon has fresh e-readers and even a tablet on the market now, such as it is, though the Kindle touch 3G got attention for somewhat less than fortuitous reasons.

Nonetheless, the fact is that the Kindle had much of the attention of those interested in e-book readers to itself over the past few days.

Now, Barnes & Noble has made an announcement of its own, through which it reveals that the Nook Color and Nook Simple Touch e-readers have attained expanded availability.

What this means is that one will have a greater chance of running into it from now on, both online and in the flesh.

"We are excited to bring our award-winning devices to Target as we expand the retail locations where people can purchase NOOK," said Chris Peifer, vice president, digital business development at Barnes & Noble.

"The All-New NOOK offers a simple, easy-to-use, dedicated reading experience for readers of all ages and NOOK Color is the perfect sleek, sophisticated and reading-centric tablet device."

Target stores should have already started to sell the two devices (the start date given is October 2, 2011) and the same should go for BestBuy, Books-A-Million, P.C. Richard & Sons, Radio Shack, Fred Meyer, Office Max and Walmart.

For those that want a reminder, the Nook Simple Touch Reader has a price of $139, which translates into 105.45 Euro, based on current exchange rates.

As for the Nook Color Reader, which really qualifies as a tablet in all but name (7-inch color touchscreen, Android OS, etc.), it sells for $249, which is about the same as 188.90 Euro.