When Barnes & Noble launched its first e-reader, it got so many orders that it was unable to deliver most of them on time.
Now, something similar is set to happen with the Nook GlowLight, a version of the Nook Simple Touch that has front lighting as well.
Essentially, it retains the clarity and aspect of the E Ink display, while also providing illumination in the dark (embedded over the panel).
Previously, one would have needed a backlit gadget or a lamp for night reading.
“Our new, patent-pending GlowLight technology coupled with the most advanced E Ink display available make this product the most versatile, high-utility Reader ever and the only device of its kind,” said William Lynch, chief executive officer of Barnes & Noble.
“It’s like having two Readers in one, with our breakthrough GlowLight technology making the device as exceptional for reading in the darkest bedroom as on the brightest beach, and all at the amazing value of just $139 (105 Euro).”