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April 26th, 2012, 14:19 GMT · By

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B&N Nook GlowLight Will Suffer from Limited Supply

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B&N Nook Simple Touch GlowLight Enlarge picture - B&N Nook Simple Touch GlowLight
When Barnes & Noble launched its first e-reader, it got so many orders that it was unable to deliver most of them on time.

Now, something similar is set to happen with the Nook GlowLight, a version of the Nook Simple Touch that has front lighting as well.

Essentially, it retains the clarity and aspect of the E Ink display, while also providing illumination in the dark (embedded over the panel).

Previously, one would have needed a backlit gadget or a lamp for night reading.

“Our new, patent-pending GlowLight technology coupled with the most advanced E Ink display available make this product the most versatile, high-utility Reader ever and the only device of its kind,” said William Lynch, chief executive officer of Barnes & Noble.

“It’s like having two Readers in one, with our breakthrough GlowLight technology making the device as exceptional for reading in the darkest bedroom as on the brightest beach, and all at the amazing value of just $139 (105 Euro).”
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READER COMMENTS:


Comment #1 by: windinpants on 09 May 2012, 15:36 UTC reply to this comment

The B&N Simple Touch GlowLight was to be in the B&N stores on May 7, as per their advertisement hypes. This did not happen as promised. Big issue with many customers questioning B&N credibility again. Many will now be waiting for the Kindle and other brands of e-reader to come out with the same GlowLight features. Amazon is well known for their commitment to serving their customers.
B&N excuse for not having these units in the store is that they did not anticipate the huge numbers of on-line (paid for) pre-orders that are to be filled first. So this means that those who also signed up in the B&N stores to receive a Nook GlowLight on May 7 will just need to wait until all of the on-line orders are filled at some point in time.

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