14 DAY TRIAL // Avril Lavigne is determined to reignite her pop career, but it seems that she's looking at other's people's backyards for inspiration. Her latest video for the single “Hello Kitty” draws heavily from the Japanese Hatajuku Girl movement, and it's all very similar to what Gwen Stefani did a long while ago with her “Hollaback Girl” video.
The lyrics for the song are by far the best thing you're going to hear this year, but they do suit the dumbed-down version of the pop song that is “Hello Kitty.”
If you can get over the fact that in front of you there is a 30-year-old married woman singing about sleepovers and “doing girlie things” while she playfully puts her hand to her mouth and exclaims “OMG,” then you won't be bothered by the colorful girlie paraphernalia either.
There are plenty of Japanese back-up dancers in the video and even some footage which could have been shot on the streets of some Japanese city, but other than that, this entire production could have very well been filmed on a Hollywood backlot.
“Hello Kitty” was co-written by Lavigne and her husband, Chard Kroeger, also known as the frontman to the Canadian rock band Nickelback or, as some like to call him, “the most hated musician in existence.”
The single is the follow-up to Lavigne's “Here's to Never Growing Up,” “Rock N Roll” and “Let Me Go,” all of which are from her latest album called “Avril Lavigne.” When it was released last year, the album peaked at number 5 on the Billboard 200 chart.
Avril Lavigne - Hello Kitty (Official Video) from VEVO on Vimeo.