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June 14th, 2011, 09:56 GMT · By

Avira Criticized for Recommending Controversial Product

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Avira's in-product ads stir up controversy
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Avira has stirred up some controversy among users after deciding to display ads for a third-party registry cleaner within the free version of its antivirus product.

Avira AntiVir Personal, the free solution offered by the German security vendor, is one of the most popular anti-malware products on the market today and has over 100 million users.

It seems that Avira recently partnered up with Uniblue, the owners of ProcessLibrary.com, a database of information about Windows processes, and creators of several software products.

The partnership between the two companies requires Avira to display ads for Uniblue RegistryBooster within AntiVir Personal.

These ads have taken users by surprise and have even upset the more knowledgeable ones as Uniblue RegistryBooster doesn't have a good reputation in the security community.

Avira AntiVir RegistryBooster ad
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In fact, some security enthusiasts consider the product to be scareware, not necessarily due to its functionality, but because of the aggressive advertising tactics employed by Uniblue.

Softpedia has tested the paid version of Uniblue RegistryBooster some while back, both as a stand-alone product and as part of Uniblue's PowerSuite, and didn't find any malicious behavior.

It's true that the product didn't stand out with anything special and there are free alternatives that do the same thing, but it certainly doesn't resemble scareware programs which usually lack any real functionality and only exist to trick users.

While the jury's still out on Uniblue RegistryBooster and the marketing practices of its creator, Avira claims it wasn't aware of the concerns regarding the product.

Avira RegistryBooster email ad
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"We are currently checking the facts about customer reports with bad Uniblue RegistryBooster experience and are discussing internally. Uniblue received our feedback and is always looking for constructive reviews for improving and add of functionality to the software," a company representative said.

"If the customer doesn't want to report issues to Uniblue for solving he can easy get his money back within 30 days through the Uniblue satisfaction guarantee," he added.

However, it seems that not only users of Avira's free product were affected by this partnership. Paying customers also received an email from the company promoting RegistryBooster. The ad displays a four-star award given by Softpedia to the product back in 2009.

We want to make it clear that this award was given for the product's functionality as it was at the time compared to other products on the market and did not take sales or marketing tactics into consideration.

In addition to the RegistryBooster controversy, Avira seems to have also upset some users by bundling a rebranded version of the Ask toolbar in the upcoming AntiVir Personal SP2. Screenshots published by the company suggest that a Web protection component called WebGuard cannot be installed without this toolbar.

Update: We have changed the licensing type on our Avira AntiVir Personal listing from "Freeware" to "Ad-supported" as a result of this incident. Avira gave us assurances in the past that it won't display third-party ads through the product citing company ethos.

Since those policies have clearly changed and we want our users to be well informed about what they install, we have updated our listing accordingly. A similar change will be enforced for paid versions of Avira AntiVir if the product's Service Pack 2 (SP2) ships with the rebranded Ask toolbar included.

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READER COMMENTS:


Comment #1 by: shel on 14 Jun 2011, 15:00 UTC reply to this comment

I realize people have differing opinions on the value of registry cleaners, however most knowledgeable computer users know that these programs must be used with a great deal of caution. A wholesale "cleaning" may and often does leave the user with an unstable OS, non- functional programs, or in a worst- case scenario, a computer that won't boot up.

As far as the "scareware" label is converned, this program may indicate several non-existent issues on brand new computers or updated clean installs but promise to fix them after the program is purchased. Perhaps the definition of scareware should be expanded to encompass programs that behave in this manner.

And the Ask toolbar has nothing good going for it, in my opinion.

Comment #1.1 by: ron morris on 04 Feb 2012, 03:31 GMT

I agree completely with this poster's comments. I have tested Uniblue rubbish on a new Windows install, and, yes it is scareware. According to several customers, paying does not fix the problem, and refunds cannot be obtained. If you have been stung, cancel your credit card and report the fraud to your card provider.

The Uniblue controversy is one of the biggest puzzles I have seen in a long time. I have removed various Uniblue products from customers' machines because they were, without doubt, malicious. However, there are many positive reports about Uniblue.

I would love to know what, exactly, is happening here. Are the positive posters merely Uniblue shills? Are the negative ones shills for the competition? Whether any Uniblue product actually has merit probably cannot be determined by blog postings. However, just the fact that Uniblue causes such a kerfluffle ought to raise a giant red flag.

If you don't believe me, feel free, install this malware mess. Or install something that is not controversial AT ALL, which is most of the rest of the field. My actual non-cynical suggestion is to install NOTHING in this category. Registry cleaners are largely "snake oil." If I were a shill for anyone, I certainly wouldn't tell you to install NOTHING.

If your PC is slow, open Task Manager and select the Performance tab. You can see (and kill) running processes. You can see if you are out of memory, and so forth. This is a part of Windows and costs you nothing to use. If you need help with this, there is ample information out there. If you feel compelled to spend money, take your machine to a local repair shop. He/she needs the money more than stinking Uniblue, and he/she can also find the REAL causes of your problem. Magical thinking in the form of one garbage program installed over another until your compuer is continually busy really is not the right approach. Sadly, I have seen users do this over and over. Less is more sometimes.


Comment #2 by: flash on 15 Jun 2011, 03:12 UTC reply to this comment

avira is the best antivirus no matter what.......... it is fast, great with zero days, and simple. visit av comparatives and you will find out that it is even better than the paid ones.


Comment #3 by: Sahil Waste on 15 Jun 2011, 20:27 UTC reply to this comment

yes flash is right avira is best in what a free antivirus can do... and its False positive reports are also lesser then even from some commercial security products.... I used it for more than 2 years but this year i shifted to commercial version of Avast because of its online security...In my opinion Avira is loosing its reputation and market because of its new tactics and business ideas... and what i can said about Uniblue RegistryBooster ... I used it just for trial on my laptop and uninstall it within 20 minutes... that is all about Uniblue RegistryBooster...shel i think your opinion is right about Uniblue RegistryBooster that the definition of scareware should be expanded to encompass programs that behave in this manner.ASK toolbar is one of the biggest piece of Crap i ever seen... i install a program that is ad-supported by ASK toolbar ... after installin it when i tried to uninstall ask toolbar it freeze my pc screen and after may try and some research i was able to successfully uninstall it by the help of Revo Uninstaller....that is ask toolbar a Parasiticware...

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