Customers must wait at the landing zone at a specific time

May 6, 2014 12:45 GMT  ·  By

A restaurant in Melbourne, Australia, has taken food delivery to a new level by parachuting the meals to its customers. The pop-up eatery, called Jafflechutes, delivers its grilled cheese sandwiches to hungry patrons via parachute.

But first, clients have to order the food and pay via PayPal. Then, at a specific time, they must wait at the landing zone, marked by an X on the pavement. The toasted cheese sandwiches, known in Australia as Jaffles, will descend from high up in parcels attached to plastic parachutes.

And if the sandwich gets stuck somewhere along the way, the restaurant advises customers not to endanger themselves by climbing the trees or walls, as they will give them another Jaffle.

The concept was invented nine months ago as the world’s first “float-down eatery.” Adam Grant, one of the creators of the restaurant, says they came up with the idea last august during a trip to the countryside.

“Without the distraction of YouTube and video games, we spent the night talking about crazy business ideas, and by morning we had created Melbourne’s first float-down eatery,” he said.

Now, thanks to a successful crowdfunding campaign on Pozible, the Jafflechutes concept will be taken to the United States. The first restaurant of this type will open in New York City, but more details about the exact location and the opening day are yet to be revealed.