The Australian Communications and Media Authority (ACMA) has issued a $110,000 AUS (€85,000) fine for Tiger Airways because the company continued sending notifications to customers who had unsubscribed from the marketing list.
Normally, when we hit the small “unsubscribe” button at the bottom of an email, we expect never to receive any junk from the company that sent the message. However, in some cases, the unsubscribe link doesn’t work.
Although customers complained on numerous occasions, the airline failed to do anything about it. As a result, ACMA decided to issue a monetary penalty.
“This action is another reminder to businesses that that they should pay attention to what their customers are saying, test their email unsubscribe facilities regularly, and not simply set and forget them,” ACMA Deputy Chairman Richard Bean explained.
“Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business's reputation.”
Tiger promised to clean up its act and stop spamming customers.