Google recently debuted a new flavor of its AdSense advertising platform, making it available for all the country's Internet users. This regional version of AdSense allows local publishers to earn money by placing adverts in their mother tongue. This new release comes after only a few weeks since the company announced that it works to expand the search giant's presence in Australia and capture the local market. It all started with the regional version of
Google Maps, introduced on The Australian Day, when the Mountain View company intended to capture high-quality photos from a plane flying at a 600 meters altitude. Using the new edition of the advertising platform, Google brings both AdSense for Content and AdSense for Search to all the Australians, helping them to earn money from their website.
"As you may know, AdSense connects Australian and New Zealand web publishers with Google's local and international advertiser base, delivering text, image, and even video ads. Google returns only the most targeted ads to a web page, allowing publishers to display ads that their user community will find relevant and interesting, as well as providing them with a steady stream of revenue. Thousands of Australian and New Zealand publishers have joined the AdSense content network to make use of the many customised advertising options available," the AdSense Team said today.
The advertising platforms owned by Google are quite powerful, but it seems that the search giant wants even more. In the recent period, the Mountain View company struggled to take its solutions into the offline media and signed several deals with multiple companies. For example, Google tried to place its adverts into newspapers by making agreements with a lot of US publications. Then, the company started an audio ad campaign and distributed adverts to numerous radio stations. The latest plans are even more exciting, Google aiming to take the advertising platform straight on the street using the billboards.
As you can see, Australia receives more and more Google products so the country might receive an impressive update soon: the Googleplex. Of course, it seems quite impossible, but following the recent Google moves, it looks like the company plans to move its headquarters to Australia.