Oct 5, 2010 12:55 GMT  ·  By

Qualcomm recently announced the release of of its Augmented Reality Software Development Kit (SDK) for Android smartphones, which will enable developers to create new generation of augmented reality experiences

The new applications that can be created with the help of the new SDK will deliver interactive 3D experiences on common objects, such as 3D gaming experiences on tabletops and interactive media experiences on product packaging and promotional items.

“Qualcomm is making it easy for developers to create interactive 3D content for the real world,” said Jay Wright, director of business development at Qualcomm.

“By making the Qualcomm AR SDK available at no charge, we are encouraging all developers to start building innovative applications and services today,” added Wright.

The company's Augmented Reality platform uses a different technology, which aligns graphics tightly with underlying objects.

This is a huge step forward from the current Augmented Reality technique that use a phone’s GPS and compass for mapping applications.

The new SDK provide Android application developers an advanced feature set, which allows for augmentation of everyday images on printed media, as well as simple 3D objects such as boxes used for product packaging.

Also, users will be able to interact with Augmented Reality applications by simply touching real world surfaces.

“We received a very positive response to the Rock ’Em Sock ’Em project and as a result, we are moving forward with plans to commercialize the Rock ’Em Sock ’Em game and are now exploring the use of AR in other Mattel brands,” said Andrew Cheesman, director of emerging digital technologies at Mattel.

Further, another company that is working in the Augmented Reality game development, Ogmento, also plans to use Qualcomm’s platform to develop commercial titles.

Developers can find more information about the new Qualcomm AR SDK on the company's website, where you will be able to download the beta version.