Audio Advertising on US Radio Stations

AdSense and AdWords are two of the most popular services developed by Google and some well known products in the entire world. AdWords is a solution that helps you earn money by placing Google ads on your websites, being paid for every view or click by any visitor. AdWords is a service designed especially for the companies that are looking to advertise on Google Search engine result page because it helps you place ads directly on the search index. This way, your ad will be shown when a user searches for a certain keyword that is also included in your configuration.

It looks like the two advertising platforms provided by Google are not enough because the company wants to expand its ad service into the offline area and place several adverts in numerous US newspapers. In the past, Google selected some of the AdWords clients and included their ads into some publications, the test being rated as a true success. Then, Google said the search giant wants to produce audio ads to be played on US radio stations, initiating a test that was confirmed in several states. This time, the company introduced a special page meant to provide you access to Google Audio Ads, a service that is only available for New York, Atlanta, Chicago and Los Angeles.

"Google Audio Ads allows you to broadcast your message to thousands of listeners and brings simplicity, efficiency, and accountability to radio advertising," the company said on the recent released official website. Google also mentioned four of the most important features of the service, saying that you can register for the service with a simple phone call on the numbers published on the page.

"Select from hundreds of radio stations across the U.S. to run your audio ads; Target your customers by station type, demographics, and time of day; View online reports that show you when and where your ad played; Listen to real-time recordings of your ads as they were played on the radio," Google mentioned.