“At Apple, You Have to Run Ahead Just to Stay in Place,” Says Anobit CEO

A little something that die-hard fans might already know instinctively

By on January 10th, 2013 16:21 GMT

Apple is a company that prides itself on innovation and its ability to stay ahead of the game. So it’s a no-brainer to consider that the people there do a terrific job, whatever their expertise.

And while die-hard Apple fans will know this instinctively, it doesn’t hurt to hear confirmation from one of the many people who have had contact with the company and its culture.

Last year, Apple bought Anobit, an Israeli flash memory company. In an interview at the Israel Semiconductor Club, the founder and CEO of Anobit, Ariel Maislos, said, “We had already had a close working relationship with Apple.”

“When you are working in the flash memory industry, it's kind of hard not to come across Apple at some point, as a partner or a customer – and they were a very big customer,” Maislos revealed.

“We developed a very good relationship with them, and a mutual appreciation developed between both companies,” he said.

The Anobit founder also revealed that his company had a close relationship with Intel, the world’s largest chip maker.

In a comparison between the two companies’ cultures, Maislos said, “While Intel engineers are given assignments and are rewarded for ingenuity and creativity, he said, it's a given at Apple that engineers will be at the top of their game.”

“At Apple, you have to run ahead just to stay in place, and there are very high expectations of everyone. Apple expects everything you do to be amazing,” he revealed.

Keep in mind that this is not an Apple marketing pitch where the company promotes its corporate values.

“That is not the case at Intel, where no one expects you to be 'amazing',” said Maislos, although Intel does reward those who give their ‘A+ game’,” he concluded.

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