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December 27th, 2011, 22:58 GMT · By

Asus Will Continue Transformer Prime Production Despite Hasbro’s Lawsuit

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Asus Transformer Prime Android-running 10.1-inch tablet
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An Asus representative has revealed recently that the outfit has no plans to discontinue the production of tablets in the Transformer line, including the recently released Transformer Prime, despite the lawsuit started against the company by Hasbro.

After the trademark infringement lawsuit was filed by the US-based toy maker, Asus has conducted a series of internal assessments and found that no patents are infringed by its tablet line, said Chang Wei-Ming, an Asus spokesperson.

Chang continued by adding that the lawsuit is unlikely to affect production, reports the Focus Taiwan publication.

According to Hasbro, the Transformer Prime label might cause confusion among consumers, so the toy maker has decided to sue Asus for trademark infringement, unfair competition and trademark dilution.

Hasbro, also asked the Los Angeles court to stop the Taiwanese company from using the Transformer name in current and future products.

Officially announced in mid-November, the 10.1-inch Transformer Prime is powered by Nvidia’s quad-core Tegra 3 SoC that is paired together with 1GB of RAM, a GPS, a gyroscope, SonicMaster audio and a 1.2 megapixel front-facing camera.

The rear 8MP resolution camera comes with auto-focus support, an f/2.4 lens, a back-illuminated CMOS sensor, and is capable of recording 1080p video.

The basic Transformer Prime model comes with 32GB of storage space and can be upgraded via a microSD slot, but users also have the option of going for a beefier 64GB Prime.

Together with the tablet, Asus will also release a keyboard dock (the original Asus Transformer dock isn't compatible with the Prime) which adds another six hours of running time to the tablet's 12 hours battery life estimate.

The first Prime tablets to reach customers run the 3.2 version of Google’s mobile operating system, but Asus said that in January it will start pushing out an over-the-air Android 4.0, aka Ice Cream Sandwich, firmware update.

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