As Europe and US PC Sales Fall, Companies Turn to India

Users, or some of them, will no doubt have learned by now that the PC market isn't doing too well, financially speaking, and it looks like big brands are all eyeing the same more or less newer potential business outlet.

The PC industry is being faced with a continuous drop in demand on the part of customers, and has been for months.

Obviously, this did not go unnoticed by market analysts, especially Gartner, whose latest research project was this very issue.

As one might expect, the analyst firm attributes much of the blame to how tablets caused such an uproar on the IT segment.

Then again, if one is to be more concrete about things, the slow demand in the US and Europe are really the only major problem.

This so-called problem isn't bound to be remedied any time soon, what with the lingering recession in some areas and simple consumer disinterest in others, or both.

As such, the logical step would be for companies to start looking for other business outlets and markets.

According to Digitimes, India is the latest such prospective market to enter the visor of both top-brand PC vendors and PC OEMs.

Then again, with India preparing to release orders for several million PCs through international biding, this is not in any way shocking.

Near the end of 2010, the number of Indian PC users reached about 53 million, double what was recorded in 2006.

Currently, HP, Lenovo, Dell and Acer are the four main suppliers of PCs in that region, but ASUS is also pushing its marketing efforts.

With HP preparing to back out of the PC market altogether, the mix of vendors will change, even if the PC division is spun off into its own company.

Quanta, Pegatron and Clevo also want to win some of the orders, by cooperating with local OEMs. Time will tell what becomes of all this.