The Antitrust Authority to reply to Apple first

Sep 8, 2009 05:29 GMT  ·  By

Cupertino, California-based Apple is reportedly gearing up for the launch of its highly popular iPhone is Israel. According to the news, the company has approached the Antitrust Authority in order to make sure that all of its activities with the wireless carriers in the country are approved, and that there are no issues present ahead of the launch, which should be performed on October 15.

Apple is set to launch its iPhone with all three wireless operators in the country, and wants to make sure that the Antitrust Authority does not rule its terms for marketing the device as being restraint of trade. Moreover, it seems that both Apple and the carriers in Israel want to make sure that the launch of the iPhone in the country is not delayed by any problems imposed by the Authority. However, Apple and the Antitrust Authority might not reach an understanding due to upcoming holidays, and there are great chances that the iPhone launch will not take place in time.

In case all goes well, Apple's device should become available through all three of Israel's large wireless operators at the same time. As many of you might already know, usually the iPhone does not come to all carries in a country, but only to one or two operators at the most. Given the fact that the iPhone will come in Israel through all carriers, Apple is believed to have signed the same agreement will all of them, and this might be seen as restraint of trade.

There are other things too that Apple usually requires from operators. Among them we can count the fact that carriers cannot apply their logo on the device, that they need to sell it at a certain price and that they are asked to use Apple's own material and marketing campaigns. As Globes notes, all of these demands might raise a lot of questions to the Antitrust Authority, and Apple wants to make sure all issues are resolved in due time.