Apple to Release New "Store" App with Special Offers

Customers will get a new user interface, special deals, and free apps

By on July 21st, 2013 13:27 GMT

As part of its new initiative to boost iPhone sales, Apple will release an updated version of the Apple Store application featuring special deals for customers.

According to people who are familiar with the matter, Apple employees will be encouraged to pre-install the app on any new iPhone sold in its stores.

The updated Apple Store app will have a redesigned interface to match that of the web-based / online Apple Store and, according to one screenshot leaked by 9to5mac, paid apps will be made free on occasion (sort of like little treats every once in a while).

Apple has been pushing to sell more iPhones in its retail stores, and has even partnered with BrightStar to offer a trade-in-program, while the company’s Back to School promotion now includes the iPhone.
Leaked Apple Store app screenshot
   Leaked Apple Store app screenshot
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