Apple to Launch €119 TV Box in 7 New EU Countries Next Week

Customers in Norway can reportedly buy one now through resellers

  Apple TV (second generation)
Apple has reportedly informed resellers in seven new European countries that customers in those territories will soon be able to buy an Apple TV and start devouring all the new content they’re getting from the iTunes Store that’s just opened its doors to them.

Apple has reportedly informed resellers in seven new European countries that customers in those territories will soon be able to buy an Apple TV and start devouring all the new content they’re getting from the iTunes Store that’s just opened its doors to them.

Following the opening of the iTunes Store to several new countries in the EU, Apple is putting into motion a new plan - to take over living-rooms Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

According to a MacRumors source, Apple’s message to resellers goes:

All-new Apple TV Now Available for Order in Seven New Countries

We are delighted to announce the all-new Apple TV, with an enhanced user interface and a breakthrough price point, is now available to order in Belgium, Luxembourg, The Netherlands, Sweden, Denmark, Norway and Finland.


The rumor blog continues with additional information regarding the pricing and adjacent purchases that are being made available to customers in certain territories.

For example, the set-top box will reportedly be sold for €119 (which translates into about $160), including VAT, in Finland. This is said to be on par with existing pricing in other eurozone countries. In the U.S., an Apple TV goes for $99.

Customers will be able to purchase AppleCare for their new Apple device for an additional €29. Finally, the report notes that Norway customers can already buy a unit.

As reported yesterday, Apple has introduced the iTunes Store to the remainder of the European territories that, so far, hadn’t been enjoying access to the wide selection of music albums and TV shows available on Apple’s platform.

The move came eight years after the platform’s debut in America. The new countries are: Bulgaria, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Romania, Slovakia and Slovenia. For these territories, the iTunes Store is currently limited to music and apps. As of yet, TV shows are not available in these countries.

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