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Home > News > Apple

October 19th, 2010, 14:21 GMT · By

Apple to Buy Facebook and Get 500M FaceTime Users - Speculation

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Speculation that Apple may be on the verge of acquiring Facebook has emerged via an All Things D report by Peter Kafka, who believes that the company is in a good position to spend some of the $51 billion it has in the bank.

The author points out to statements made by Apple’s CEO when pressed to answer questions about Apple’s plans with the $51 billion.

A combination of direct quotes and paraphrase is provided, as follows:

“We strongly believe that one or more very strategic opportunities may come along that we’re in unique opportunity to take advantage of because of our cash,” and we want to keep our powder dry “because we feel that there are one or more” opportunities in the future.

Kafka asserts that it is hard to read this quote and not think Steve Jobs is likely to plan a big, perhaps enormous investment.

He believes that investment is Facebook, as in buying the whole company, which, at the moment, is estimated to be worth around 25 billion dollars.

Why Facebook, you ask? Well, first of all, the giant social network is a direct competitor with Google. Apple is too.

Second of all, Facebook has a LOT of users. With Apple owning the service, all these users become potential FaceTime callers, TUAW speculates even further.

Then, there’s also the rumor that Facebook founder/CEO Mark Zuckerberg met with Jobs over dinner to discuss some business.

Until now, it was believed that the duo’s main topic of discussion was Ping, Apple’s fledging social network for music which, admittedly, still has a long way to go before it can even start to look like competition to Facebook.

However, a new possibility is now taken into account: Apple buying Facebook altogether, which should translate into over 500 million new iRecruits.

Some may say that’s crazy talk, but is it that far fetched?


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Comment #1 by: Victor Meunier on 19 Oct 2010, 15:16 UTC reply to this comment

Interesting question !

Buying Facebook could turn out very good in terms of visibility and commercial strategy. Nevertheless, it may imply image issues.

As we all know, Facebook is filled with trash apps like "mafia wars" and other "farmville" useless time wasters. Who has never received a piece of cake or a teddybear image as a gift from their contacts, image they never requested ?

I don't see how this kind of absolute lack of style could be compatible with Apple's image, which is "we won't bother you with stuff you don't want or that we think of as junk".

Buying Facebook would mean for Apple to completely rethink it, starting by removing all the unnecessary stuff like fart apps and such which, i'm afraid to say, are liked by many.
So this might force some people out of the network.

Also Facebook has the image of not being that respectful of privacy, Apple might want to change that and it'll add to the changes to do. So it may imply more trials, and a depreciation in the overall image of respect.

Finally, as Apple did with every software they bought since the beginning, they would want to change the UI, the design of the whole website.
Some users might find this pretty annoying and just go.

Now for the good news, Apple would finally be able to use facebook in Ping, or even replace Ping with a music aimed Facebook !

The ad market driven by facebook is a fantastic opportunity for the cupertino-based company to promote and use iAds.

And finally, it could turn out to be an incredible means for evangelization of windows PC users.


Comment #2 by: JD on 20 Oct 2010, 09:23 UTC reply to this comment

More likely Apple is planning a competitor to Facebook based around Ping.

Think about it:
1. Control of a social networking system that integrates into the iOS / iApps users style.

2. A social platform for HTML5 to be used for games and not flash. Not only games, but full fledged apps using Apple backed SproutCore (Or some Apple-ized version like Webkit is used in Safari and Google uses it in Chrome...)

3. iAds

4. It wouldn't be Facebook. That alone would attract people. It would be an Apple spin on the concept of social networking just like iPhone was the Apple spin on smart phones and iPod is the Apple spin on music players. By having Facebook still around Apple would be able to clearly distinguish its service and why it is a superior experience.

... Or this is just nonsense and Apple has no interest in buying Fb or running a full social network.


Comment #3 by: gingy on 18 Jan 2011, 04:12 UTC reply to this comment

that would be the day i leave facebook. same if microsoft bought it or disney. facebook should be owned by facebook.

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