14 DAY TRIAL // The home page for Apple.com has been changed today to promote the most recent two videos from the tech giant campaign for iPad. The new stories follow a chines band making music using an iPad besides other musical instruments and a biker from Detroit that started a movement for people ready to change something.
Apple shows everyone how musicians Luke Wang and Peter Feng have created a new genre-bending electropop sound. The band members are using different iPad apps to record their ideas, sample sound bites and use them in the studio on in their live performances.
Luke Wang uses the TouchOSC app on iPad as a virtual controller for his MacBook Pro. While recording vocals, he uses Logic Remote to control Logic Pro X on a Mac. One other app that Luke uses a lot is MIDI Designer Pro to manipulate sounds via iPad's accelerometer.
At the end of the page, Apple included a link to iTunes where anyone can view a live performance by Yaoband and download a free song. Their lyrics are half Chinese, half English but the music is a universal language.
The second story is about Jason Hall, an activist from Detroit who does his work on two wheels and an iPad. He is the cofounder of Slow Roll, a city bike ride program.
He uses Mail to communicate with the participants, but he relies on Calendar to schedule the events. Facebook Pages Manager for iPad is another app that helps him a lot to promote the meet-ups. Jason is also giving talks to the kids in different schools around his town so he uses the Prezi app with a projector, while the Penultimate app is good for brainstorming ideas and Phoster for Facebook flyers. Other useful apps for an event organizer are The Weather Channel, Messages and Camera.
Jason Hall was invited by Apple to tour some of the retails stores so people around the United States can get to know his movement. His page also links to a page that invites everyone around the world to join the Slow Roll movement. Of course, this is not about bike riding or bike sharing events, but about a man that can do most of his work just by using an iPad, whether he is event planning or managing tight schedules for hundreds of people.
Apple has previously convinced composer Esa-Pekka Salonen and deaf traveler and writer Cherie King to share their iPad stories.
Check out the videos from Apple's new campaign.
