Nike Fuelband shows just how simple and comprehensive a smartwatch could be

Oct 22, 2013 08:44 GMT  ·  By

If you thought Martin Hajek’s iWatch concept was cool, wait till you see this GIF created by Thomas Bogner using iOS 7 graphics slapped on a Nike Fuelband.

A match made in heaven seems like an understatement when you glance at this awesome combination of Nike hardware with Apple software (moving GIF available on Bogner’s Dribble page).

The two companies are already in bed together for a number of Nike+ projects, and Tim Cook is known to be very fond of the Fuelband (as are several other executives at the Cupertino giant), so it wouldn’t be too surprising to see such a product materialize someday.

But Apple likely has something of its own prepared. While the Fuelband form factor certainly seems capable of integrating some key iOS functions, the Mac maker will probably want more screen estate.

This iWatch concept triggers memories of Steve Jobs saying, “Isn’t it awesome? Look at it!”