Apple's Position on the iPod nano Displays

The number of owners complaining about iPod nano's flawed display was high enough and the problems received enough media coverage to convince Apple to do something about it.

Phil Schiller, Senior Vice President of Worldwide Product Marketing at Apple, said that, in fact, there are two categories of problems. On one hand, there are the scratches, and on the other, there are the displays which are prone to cracks.

Schiller said that, indeed, there is a certain number of units (less than 1/10 out of 1%) which have flawed displays. In their case, it's not a design problem, as it was speculated, the supplier of the component being the one to blame.

All users who faced these problems were advised to contact AppleCare in order to receive a brand new iPod nano. One of the persons who bought a flawed iPod nano is Microsoft's Jim Allchin.

As for the scratches, Schiller said that, despite the numerous reports that the iPod nano's display is too sensitive, the problem has been overrated and that only a few complaints were received. Schiller said that the material employed for the display is the same as that of the fourth generation iPods, and no complaints were received about it. However, Schiller advised those who think they might have problems to buy a protective case.