In a rare move, Apple
’s SVP of Worldwide Product Marketing, Philip Schiller, has granted an interview to the New York Times about something personal – his favorite iPhone apps. On top of Schiller’s list is Shazam, the music-tagging app developed by Shazam Entertainment Ltd. and featured in Apple’s iPhone ads.
Talking about Shazam in particular, Schiller tells
Jenna Wortham of the New York Times that, “There’s just something so amazing about being anywhere, and some music starts playing and you just hold up your phone and can find out what it is.
You never again have to say ‘That’s a great song! Who is it by?’” Referring to CNN’s news app, Schiller asserts that, “It’s really cool having the news in your pocket.” Being a Facebook user (who isn’t), he also reveals to the NY Times that he loves the Facebook iPhone client.
A report at 9to5Mac lists
the entire set of iPhone apps Schiller finds most appealing, complete with a small description of each title. Here it is below: Shazam — The remarkable music-identification app has been featured in a TV commercial and regularly appears in print;
CNN — The country’s No. 2 24-hour news network (and one of the most popular websites on the Internet) has been a perennial top-seller on the App Store, at one time hitting No. 1 for all paid apps;
Facebook — Featured in more than one ad, and is the most popular social network in the world;
MLB.com At Bat — Featured in TV ads and not one, but two Apple keynotes;
NBA Game Time — Basically the above, but for basketball;
ESPN ScoreCenter — The same, but for more sports;
Eliminate — Demoed on stage at the introduction of the iPhone 3GS;
geoDefense — Actually not that hyped. Probably the most obscure title on the list, but it’s still been named one of Apple’s top 4 favorite iPhone games;
Best Camera — Created by award-winning iPhone photographer Chase Jarvis, but a legitimate app store success story developed by an indie team and rising thanks to its merits.