After Apple reported $18 bn in profits last quarter

Feb 4, 2015 14:25 GMT  ·  By

Revenue Management solutions provider Model N, Inc. has released the results of its CFO Revenue Management Study. According to the papers, Apple's Chief Financial Officer Luca Maestri is the most admired Fortune 500 CFO.

After surveying sales and C-level executives across the U.S., the CFO Revenue Management Study found that 94 percent of respondents believed the CFO was one of the most important positions for a company today.

Shail Khiyara, SVP and chief marketing officer of Model N, agrees. According to Khiyara, “CFOs are uniquely positioned to drive growth and to help ensure that investments in sales are contributing to the profitability of the company.”

“Outdated spreadsheets, inefficient legacy business processes and lack of visibility leads to price erosion, revenue leakage, and impacts growth. Revenue Management Cloud solutions are the force multiplier that CFOs are seeking to drive visibility into every dollar that touches the top-line of their income statement,” added Khiyara.

The Revenue Management Study saw 24% (nearly one in four) executives vote Luca Maestri as the best CFO around, tracked only by Walmart’s guy, Charles Holley, who amassed 15% of the votes, and followed by Ford CFO Bob Shanks, who nabbed eight points.

Company performance matters most

More than half of the respondents said the company’s performance was the primary reason behind their vote. Not surprisingly, Apple last week posted what was not only its most profitable quarter ever, but also the most profitable quarter for any company in history. The Mac maker posted $18 bn / €15.6 bn in pure profits.

Luca Maestri became Apple’s senior vice president and chief financial officer soon after Peter Oppenheimer, the former CFO, resigned last year.

Previously seen as Oppenheimer’s sidekick, Maestri now reports directly to Tim Cook and oversees the accounting, business support, financial planning and analysis, internal audit and tax functions, treasury, M&A, and all investor relations at Apple. In a nutshell, he is there when Apple’s money comes into question.