Apple’s Executive Team Undergoes Major Changes

Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi have new responsibilities

Apple has announced changes to increase collaboration across hardware, software and services. As a result, Jonathan Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their existing roles.

Confirming that Scott Forstall will be leaving Apple next year, the company headquartered at 1 Infinite Loop, Cupertino, California has appointed Jony Ive to “provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design.”

Apple says “his incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.” Indeed, it has.

Eddy Cue, senior vice president of Internet Software and Services, will now be responsible of Siri and Maps. All of Apple’s online services will be placed in a single group now, the company says.

Craig Federighi, the newly-appointed senior vice president of Software Engineering, will lead both the iOS and OS X divisions. Apple is bringing the two teams together “to make it even easier to deliver the best technology and user experience innovations to both platforms.”

Finally, Bob Mansfield will head a new group called Technologies. This team will combine all of Apple’s wireless teams and the semiconductor teams, “who have ambitious plans for the future.”

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO.

“The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services,” Cook added.

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