14 DAY TRIAL // Apple has published the video used to kickstart the WWDC 2012 opening keynote entitled “Making a Difference. One app at a time.”
Available on the iOS marketing pages of Apple.com, the emotional footage features people all around the world whose lives have been deeply changed by some key applications available from the App Store for iOS platforms.
Apple aims to show that its iPhone and iPad are making a huge difference in the lives of people who are a bit different, such as the visually impaired, or kids with speech deficiencies. At the other end of the spectrum, the video shows how the developers behind those apps are equally rewarded, both financially, and morally.
The heart warming video is a must-see for those who believe Apple really does make a difference by making technology accessible and fun to use for all people around the world, young and old, rich or poor.