14 DAY TRIAL // It looks like the iPhone 5c is here to stay. Although analysts are calling it a flop, Apple is selling the phone to great success in some areas, and it plans to continue to market the unapologetically plastic smartphone.
A new iPhone 5c ad campaign has been released on Tumblr on behalf of the company that created the phone and I have to say it’s one of Apple’s most original works yet.
I’ve never been a fan of the hipster video ads that originally came with the device, but over the course of these past few months (since the phone’s debut), I’ve begun to grow fond of Apple’s iPhone 5c marketing. And their latest effort really stands out.
The Tumblr page is divided into six animations and contains separate ads for separate color versions of the phone and its “croc” case. The sixth section tantalizingly states “coming soon.” I wouldn’t keep my fingers crossed for a new model, but rather an upcoming ad featuring one of the remaining colors (pink, for instance).
Personally, I like the “Showtime” ad, as it uses the contrasting Yellow/Black combination to mimic a stage that’s being lit up one spot at a time, with the sound of a cheering crowd in the background. Typical Apple stuff. If you’re a fan, you’ll love it too.