Apple is king of brands

Not even Coca-cola, Pepsi or Nike are able to stand against the tornado triggered by Apple and its iPod. As if the statistics, the enormous sales and the positive comments of all iPod users weren't enough, experts have declared Apple's creation the most powerful brand in the world.


The statisticians started to search outside the IT domain for a brand able to compete with iPod. Still, there wasn't a single product that could match Apple's, especially since the value of the brand has increased (at least that's what the Vivaldy analysis company from New York says) with over 38% in the last four years.


Not even Coca-Cola, a company with 80 years of tradition, hasn't succeeded to match iPod and was defeated with 4%. And keep in mind that Coca-Cola is acknowledged as a master of marketing and advertising strategies.