14 DAY TRIAL // Talking about iOS 7 and the iPhone 5s, Jony Ive said "Simplicity is actually quite complicated." He was referring to the way iOS 7 was redesigned, but this is an idea that Apple must be using for all their products.
Apple is about to release a new iPhone. The big announcement tomorrow comes with no surprises for you, the readers of Apple News on Softpedia. We have been presenting all the leaks about Apple's next-generation device. Some of them were internal parts, others were fully assembled iPhones made from parts coming out of China.
Not the first, but the best
It's not like Apple is going to have any new surprises on the design front. However, the specs of the device and the way Apple is going to market one, or maybe even two larger devices stays a mystery. Back in 2013, Apple's CEO, Tim Cook did not leave out the idea of a larger screen. He said that all the other manufacturers were making compromises: the battery doesn't last as much because the screen is eating it all up in less than a day. Apple is not the first to jump on an idea, but they do make it perfect. We already know the original iPad has been in the works for four years. That's because Steve Jobs wanted to have a perfect device. And it was. After that, the market got flooded with plasticky tablets and poor quality screens. Apple is now going after the phablet market with a larger device. They are not going to be the first, but they will probably make it better. Building the hardware and the software for a device makes it easier to have a longer lasting battery. Apple controls all the aspects of a device so they don't need to add a 3000 mAh or larger battery and make compromises.
Copying the patents, not the products
Recently we've seen a new trend. Samsung is not making their designs after Apple products, but they just copy the Apple patents. It's been done with several of their new products and interface designs. Take the radial menu, for example. Apple invented that a long time ago for their Mac and had a patent for adding it to iOS in 2012. Samsung copied the idea on their 2013 Galaxy Note device. However, Apple is going to implement it somehow into iOS 8 with the Messages recording features. What will everyone say? Apple got it out the door after Samsung, right? No, it is actually the other way around.
I don't even want to go to the newest Samsung Galaxy Alpha's chamfered edges. That's just a plain rip-off of the iPhone 4 and iPhone 5s case with a slimmer profile. It's a phone that looks like a device from 2011. And guess what? Even the old iPhone 4 is more beautiful than the Galaxy Alpha.
Going back to the roots
The iPhone 6 has a new design. I remember when I touched the first iPhone in 2007, in an AT&T Store in California. Back then, that was the newest thing and it had the simplest design. Just one big button on the front that would take you back to the home screen, simple design at its best. Since then, the next great design coming from Cupertino was with the iPhone 4. The metal edge and two panes of glass were simply beautiful. After seven years, Apple is going back to their roots with the iPhone 6. The device will have about the same style as the first iPhone and it is going to be much slimmer. But the design, as they say, it's not about what something looks like, but the way it works. And Apple is going to refine that once again.