Apple iPhone 5 Event Scheduled Tuesday, October 4, Sources Say

Apple is set to unveil its next-generation iPhone early next month, in a typical Apple event that will see Tim Cook take the stage for his first product launch as the company’s new Chief Executive Officer.

Sources familiar with the situation are telling All Things D that Tuesday, October 4 is the day Apple plans to hold its next media event.

These sources specifically said that the company had chosen October 4 for the launch of the iPhone 5.

To be noted that the WSJ-owned blog previously reported Apple would hold a press event in October, not in September as originally rumored.

Sources close to the blog also said that although Apple will be unveiling its fifth-generation iPhone at the event, it will not be available physically for another few weeks following the announcement.

This falls in line well with the company’s modus operandi. Previous Apple events stand as testimony that Cupertino always ensures a product launch goes as smooth as possible.

If anything, putting a time gap between the launch and the actual, public release of the device can only help build up even more hype.

Up until now, product launching was Steve Jobs’ thing. Not anymore since August 24, when the iconic Apple chief resigned from his CEO position.

With the iPhone 5 almost confirmed now, the spotlight is on Tim Cook.

Literally, since the man will take center-stage for his first significant product launch.

Some have actually voiced concerns that Tim Cook’s true value as CEO will only truly reveal itself when the man will be faced with having to launch a new product for the company. That time has come.

However, just like Jobs, Tim Cook will be aided by his fellow executives in showcasing every important feature of the new iPhone.

So expect everything to go smooth on October 4 (if the event date is eventually confirmed), as usual.