The animosity between Apple and Dell is well known. It all started on October 6 1997, when Dell founder, and then CEO, Michael Dell, when asked what he would do to solve the Apple problem, stood before a crowd of several thousand IT executives and answered "What would I do? I'd shut it down and give the money back to the shareholders."
Less than a
month later, on November 10 1997, Apple CEO Steve Jobs responded, speaking in front of an image of Michael Dell's bulls-eye covered face, "We're coming after you, you're in our sights."
A lot has changed since 1997, but time did not wash the event from memory. On January 13, 2006, after eight years of innovating, Apple Computer, Inc. passed Dell, Inc. in market value, $72,132,428,843 vs. $71,970,702,760 at market close respectively. The occasion was marked by Steve Jobs sending an e-mail to all employees, and Mac fans everywhere rejoiced.
In the following months, Apple fell behind Dell, until yesterday, when Apple once again surpassed Dell. Apple Computer ($60,166,590,800) once again is worth more than Dell ($60,061,881,440), but this leadership is likely to keep oscillating for a while, until one pulls away, leaving the other far behind.
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