14 DAY TRIAL // In its first full year under Tim Cook’s lead, Apple pulled a hat trick with the much-coveted Brand of The Year distinction, scoring the highest marks across three major product categories.
According to findings from the 2013 Harris Poll EquiTrend (EQ) study, Apple took home Brand of the Year distinctions in three categories - Computer, Tablet and Mobile Phone.
The study measures the perceptions of 38,500+ American consumers on more than 1,500 brands in lifestyle, product and service across over 155 categories.
“While many have questioned the post-Steve Jobs fate of Apple, the company continues to hold its spot as a top technology brand,” says Harris Interactive.
The group’s SVP, Manny Flores, said “…what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.”