Apple Wins Emmy in Technology & Engineering

For ecosystem for real time presentation of TV content without specialized TV

By Filip Truta on January 11th, 2013 08:43 GMT

The National Academy of Television Arts & Sciences (NATAS) has announced the winners of the 64th Annual Technology & Engineering Emmy Awards that took place Thursday, January 10, 2013.

Marking the seventh consecutive year that the Technology and Engineering Emmy Awards have been presented during CES, the event took place in The Bellagio Ballroom at The Bellagio in Las Vegas, at 6:30 p.m.

Among the receivers of a prestigious Emmy Award was Apple. The company was awarded for “Eco-system for Real Time Presentation of TV Content to Mobile Devices without the use of Specialized Television Hardware.”

Committee Chairman, Robert P. Seidel, vice president of CBS Engineering and Advanced Technology, said, “The National Academy’s Technology and Engineering Achievement Committee is pleased to honor these technology companies and individuals whose innovation and vision have materially affected the way the audience views television and have set the standard for technological excellence in the industry.”

Apple also won an Emmy Engineering Award for “Streaming Media Architectures and Components” in 2005 and 2006. In 2002, the company was awarded an Emmy for its Final Cut Pro video editing software.

“Final Cut Pro has democratized professional video editing by bringing the capabilities of a $50,000 editing bay to everyone for under $1,000,” said Steve Jobs, Apple’s CEO, in 2002. “We are honored and excited to be receiving Apple’s second Emmy Award.”

The Technology and Engineering Emmy Awards were launched in 1948 to “honor development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering.”

The Awards are presented either to an individual, company, or to a scientific or technical organization. Steve Jobs, who in 2011 died after complications from a long battle with pancreatic cancer, was known to avoid such ceremonies.

According to cesweb.org, Emmys are generally awarded for “developments and/or standardization involved in engineering technologies which either represent an extensive improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television.”
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