14 DAY TRIAL // Hoping to get two days of battery life out of your Apple Watch? Maybe three? Keep dreaming. The CEO of Apple himself has (somewhat) confirmed that users will charge it daily, but cited a very good reason for that: addiction.
Cook was invited on stage at the Wall Street Journal’s Digital conference yesterday to talk about Apple’s latest product releases and his outlook on the technology sector, financial tidbits, the usual stuff.
Talking Apple Watch for a minute
At one point, the Apple Watch came into discussion. Cook said Apple was “excited” anticipating the launch scheduled for early next year, adding that he was very proud of design chief Jony Ive and his team for having managed to pull off a “personal” gadget that isn’t geeky.
He then blurted out, “We think people are going to use it so much you will end up charging it daily.” There’s another way of putting it, and that is: “battery life on the Apple Watch is short, period.” Of course people are going to use it. It’s on their wrist. But it’s not a problem. At least not yet.
But Cook seems to imply that people will be addicted to it. If that’s the case, let’s hope at least it replaces smartphone time. Because, if it doesn’t, we might as well just wear helmets with screens for visors.
Expectations weren’t that high anyway
People already know what to expect from the Apple Watch. It’s new, and Apple still has to work out a lot of kinks to achieve better autonomy. One full day of use is okay, but let’s hope Cook is talking day in, day out, not just 8 hours.
At least the charging bit is easy. Or so it seems by the looks of Apple’s promo materials.
“As familiar as wearing a watch is, charging one is something new. So we decided to make it utterly effortless. In fact, our goal was to make Apple Watch easy to charge in the dark. Without looking. While being only partially awake. We arrived at a solution that combines our MagSafe technology with inductive charging. It’s a completely sealed system free of exposed contacts. And it’s very forgiving, requiring no precise alignment. You simply hold the connector near the back of the watch, where magnets cause it to snap into place automatically.”
Pictured above is the Apple Watch connected to its charger. Apple has yet to disclose exact battery specs and charging practices. Here’s to hoping we can get a full charge in less than an hour.