Achieving high consumer satisfaction has always been one of Apple's main goals. And it shows. A recently published Changewave Reasearch study reveals that Apple is leading the pack in consumer satisfaction.
“In terms of customer satisfaction, there’s no question which company is the industry leader,” reads the Changewave (PDF) report. “Among respondents who bought an Apple Mac over the past 90 days, 81% say they are Very Satisfied. This compares to a 55% Very Satisfied rating for Dell and 52% for H-P,” Changewave explains. The research firm adds that ASUS (67% Very Satisfied) and Acer (61% Very Satisfied) both ranked highly in the survey as well.
Softpedia reported earlier today that Changewave posted positive figures for Apple's MacBook sales, and less positive results for desktop sales in the past 90 days. According to the survey, a total of 11% bought a laptop over the past 90 days – down 1-pt since January.
“Another 6% say they purchased a desktop – also down 1-pt," the Changewave study shows. "The combined percentage is down significantly compared to a year ago (Feb 2008) ... Apple continues to show weakness among respondents who bought a computer over the past 90 days, with 20% saying they bought an Apple Laptop and 15% a desktop – down 2-pts each from previously,” reads the report.
About ChangeWave Research
ChangeWave Research, a subsidiary of InvestorPlace Media, LLC, identifies and quantifies "change" in industries and companies through surveying a network of thousands of business executives and professionals working in more than 20 industries.
The ChangeWave Research Network is a group of 20,000 highly qualified business, technology, and medical professionals – as well as early adopter consumers – who work in leading companies of select industries. They are credentialed professionals who spend their everyday lives on the frontline of technological change. ChangeWave surveys its Network members weekly on a range of business and consumer topics, and converts the information into a series of proprietary quantitative and qualitative reports.