Microsoft's COO, Kevin Turner, may have gotten the wrong idea (or may have refused to admit reality) when declaring that the company received a phone call from Apple's legal, demanding to pull misleading PC Hunter ads, reports suggest.
The Windows maker's latest ad campaign, which features regular customers prospecting prices in the line of personal computers, comparing expensive Macs to “valuable,” yet cheap PCs, stopped reflecting reality when Apple began to drop its prices. Moreover, a MacDailyNews report
seems to prove that the MacBook Pro that Microsoft falsely advertises as retailing for US$1,999.99 in one of its PC Hunter ads actually costs $1,699.
Microsoft, however, kept “running them and running them and running them.” The Redmond-based company, apparently, doesn't have a problem with false advertising, with its COO bragging on stage during a keynote address about Apple's lawyers contacting it, demanding that the ads be pulled.
During the respective keynote address, Microsoft's COO said he knew the company's ad campaign was successful, “because two weeks ago we got a call from the Apple legal department saying, hey – this is a true story – saying, 'Hey, you need to stop running those ads, we lowered our prices.'” “They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business,” he added to the applauding crowd. Turner went as far as mentioning that he was so happy Apple's legal called the company up, that he started doing cartwheels down the hallway.
According to the MacDailyNews, the “Lauren and Mom,” ad, which ran on multiple days on U.S. television after Apple's prices changed, has apparently been pulled. “We [...] have not seen this particular ad in the last week or so. We are assuming it has been pulled due to its gross inaccuracies,” the author states.
As
mentioned the last time we discussed this topic, Apple is likely to strike back in its typical manner – good old Get a Mac sarcasm.
Has anyone else spotted PC Hunter ads that no longer reflect reality, yet are still being aired by Microsoft?
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