14 DAY TRIAL // Visitors of Apple’s Support site are being greeted by a quick pop-up survey aimed at determining the level of satisfaction among customers, which product or service they’re inquiring about, and their purpose for visiting this area of Apple’s website.
“We are always trying to improve our Online Support website to better serve you. Your feedback is extremely valuable to us and we'd like to invite you to participate in this short survey,” reads a message from the Mac makers.
Customers can either accept or decline participation. In case they say no, the yellow pop-up banner disappears and users can continue browsing Apple’s site at will.
Those who do wish to help Apple improve its services are greeted by four simple questions, each with a wide selection of options for the appropriate answer, by case.
For example, Apple asks, “Overall, how satisfied were you with your experience on the Apple Support site today?”
Customers can say they’re either very satisfied, somewhat satisfied, neither satisfied nor dissatisfied, somewhat dissatisfied, or very dissatisfied.
When faced with the question, “Which Apple product or service were you primarily inquiring about today?” customers can choose from iPhone, iPad, iPod, Mac (Desktops, notebooks, and OS X), iTunes, Apple ID, iCloud, Apple Software (iLife, iWork, Aperture, etc.), Wireless (AirPort and Time Capsule), Apple TV, or Other.
Moving on to question #3, users are asked what is their primary purpose for visiting the Apple Support site on that particular day.
Possible answers range from troubleshooting issues and learning how to use a product, to more complicated stuff like getting a phone number to call Apple, or get a refund
The last question is “Were you able to complete your intended purpose today?” to which customers can answer Yes, No, or Uncertain.
Apple then bids participants farewell, saying “Thank you very much for taking the time to complete our survey. Apple places high value on your feedback.”
Considering how short the survey is, everyone could easily take 20 seconds of their time to tick those four answers. After all, it’s in everyone’s best interest.
