A big company that wants to stay on the top must work for this every day, and launching new products is not enough. You also have to follow some of the market's movements, especially when it comes to pricing. Just think about a place with three large stores that sell about the same categories of products, and their prices are really close. Suddenly, two of them have a three-day special prices promotion, while the third keeps going on the same way. Who is going to lose?

Oh, yeah, I forgot about a very important element. If you're a company like Apple, having large stores that make shopping as easy and pleasant as possible is not something good to have, but "a must"! Apple has a large number of stores all over the world, online and offline, and the largest one was for a long time its Regent Street London store, with 18,500 square feet selling space.

After opening the Fifth Avenue Apple Store in New York, the London store fell on the second position in the "largest Apple store" top, but the Regent Street store recently reopened to get back on the first place, with 28,00 square feet of personalized selling space. In addition to the Genius Bar - that handles only CPU inquiries now - you can visit the brand new iPod Bar, to receive a complete personalized service, something that you don't get anywhere, and especially the personalized training in the studio that comes for free for Mac buyers.

Payment and purchases can be done anywhere in the shop now, using the same concept that has run in US stores for over a year now, and let's not forget about the new glass elevator! Of course, I don't have anything to say about it, because this is something that you should see four yourselves, so all that's left for me to do now is to invite you to Apple's London store and hope you'll enjoy the experience!