According to a recent post by the author of CrAppleStore, a blog that focuses on exposing Apple for some of the negative aspects surrounding its retail stores, staffers are trained to demo Macs for just two minutes, “then move on.”The author of the blog, who claims to have been on Apple’s payroll as well, is as determined as always to shed light on the practices inside the company’s retail organization.
He begins his latest
post by saying “Sales Fails will take a look back at some of the stupid ill-fated techniques Apple adopted in order to get customers out the door with a product, and today is the turn of the 2 minute ride.”
The blogger explains that Apple wasn’t always like this: “…before the iPhone, the store was actually a good place to shop," he writes. "There was no over-crowding, no dumb [expletive] Specialists and absolutely no box-pushing.”
The post continues: “Maybe the 2 minute was the beginning of the end. We were told that you could now demo all the features of a Mac in 2 minutes, then move on.”
According to the alleged ex-Apple staffer, the standard procedure was: “You had to open PhotoBooth, take a picture and drag it into Mail and Word.”
However, he notes, “It never worked because, in our store at the time, there were no other customers to move along too.”
“Specialists were confused after being told 'spend as long as the customer needs' to 'just give them 2 minutes'. Now you'll probably be lucky to get even a minute with someone that doesn't have a trendy haircut and knows what an eMac is,” the hateful blogger concludes.
Softpedia is curious to know whether this story actually reflects reality, therefore asks its readers:
Have been to an Apple retail store recently?
Have you had a Specialist demo a Mac (or any other product for that matter) for you and, if so, has he / she done so in a rushed manner?
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